What is Relationship Marketing?

Referral marketing (MLM), also known as Network Marketing, is a business-distribution model that allows a parent company to sell its products or services directly to consumers by means of relationship referrals and direct selling.

Independent, salespeople of multi-level marketing, referred to as distributors represent the parent company and are given commissions based upon the volume of product sold through their network or organizations.

Relationship marketing may be the basis for online sales, but in reality it is also an important ingredient for any business. Every business is really only as strong as it’s clientele base; and more importantly insuring that your clients have a  experience is critical to your success. Happy clients will tell their friends and possible they too will become your clients. Word of mouth referrals are the most positive prospects that a business can hope for.

One also must not forget that selling to someone who is already your client is so much easier than trying to convert an new prospect. With this in mind building and maintaining a healthy and positive relationship with your current clients is a good investment of your time.

Below are some articles about the different ways you can approach relationship marketing.