Relationship Marketing
The Secret to Closing Sales:
Every good salesperson knows the secret: People buy from people they like.
Of course, it's vital to have a product / service with great features at an affordable price. But the sale only happens when the customer likes you.
So building relationships is the key to success.
But in today's busy world, who has the time to effectively do so?
Small business owners certainly don't.
As for medium to large businesses, many owners purchase cards, letterhead, envelopes and postage stamps, to develop these relationships. Then pay their staff to first create the message, and then fold, seal, affix postage, etc. Although their staff could be doing far more important things, these simple tasks must get done -- to ensure success.
But what if this could be automated instead?
And be even cheaper than the cost of a card and its postage?...
Benefits of our Automated System:
- Automatic scheduling (calendar and reminder system for special occasions);
- Saves you money (costs less than the average card and its postage);
- Saves you time;
- Attracts more buying customers;
- Gets customers talking about your business.
as well as...
- Affordable and convenient;
- Quick and easy to use;
- Very flexible;
- Powerful lead management system.
not to mention...
- Customer database management system;
- Choose from an extensive card catalogue, or
- Create custom cards with your own images;
- Even print with your unique handwriting font, for a personal touch.
How it Works:
These high quality cards arrive by post:
- The front bears an image of your choice (you can even design your own);
- The inside presents your personalised message;
- It arrives in a timely manner (e.g. wishing the customer a happy birthday)
To illustrate, click here to see an example from a car dealership.
Imagine that Mr Jones bought a Toyota Camry. In time for his birthday, Mr Jones receives a card from that dealership:
- Bearing an image of the latest model Camry;
- Wishing him a happy birthday; and
- Simply stating that they hope Mr Jones is enjoying his car.
Every sale is an emotional one. The card is simple, but the emotions are powerful:
- The pictured car is enticing;
- His birthday is remembered; and
- He feels cared about -- he's happily surprised that he's not being presented with yet another promotional offer -- and this is the key
He likes the car dealership more, simply because they've remembered him.
What about my Industry?
This system increases sales across all industries. For example:
- A florist could send a picture of the customer's favourite flowers;
- A video shop could send an image from the latest film in the customer's favourite genre (comedy, thriller, etc);
- A clothing boutique could send a picture of the latest creation, by the customer's favourite designer;
- A real estate agent could send a card with a photo of the customer's own house on it;
- The possibilities are endless.
Stuck for ideas? To find out how it could work perfectly for your industry, feel free to contact our visionary team (there's no obligation):
- Tel: (02) 4421 2973
- Email: sales@designingtrade.com.au
Building Relationships:
Get your business relationships automated. Personalised cards are posted in a timely manner, with each one enhancing your relationship with that customer-- leading to the next sale (directly, or through word of mouth).
Returning to our example of Mr Jones and the car dealership, the business owner builds their relationship, by sending any number of cards (the number is up to the business owner). For example:
- First a Thank You card, following the purchase;
- Then a Christmas card;
- A card containing seasonal maintenance tips;
- A Birthday card;
- A card reminding him that his car is due for its scheduled service;
- Etc.
When the time comes, Mr Jones buys a second car from this dealership again. Why? It's simple: he received cards that made him feel cared about.
For Mr Jones, this dealership stands out above the rest, because he likes them. And thanks to this automated system, it's as easy as sending an email!
Word of Mouth:
But we all know that it goes far beyond Mr Jones: whenever the topic of cars comes up, Mr Jones will undoubtedly mention the personal and friendly service he has received from this dealership. A happy customer tells their friends.
Click to find out more
Or feel free to contact us any time (you're under no obligation):
- Tel: (02) 4421 2973
- Email: sales@designingtrade.com.au
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